Thursday, September 8, 2011

Tour de Fashion

Tour de Fashion Designer Bikes From Prabul Gurang, DVF and More!

It's fashion week! Louboutin-clad fashionistas are getting around town in style to the shows all the way from Milk Studios to Lincoln Center and they’re not riding in glitzy town cars or even yellow cabs. They're beating traffic on designer bicycles by the Fashion Center which has recruited the hottest N.Y. fashion designers including Prabal Gurang, Isaac Mizrahi, Diane Von Furstenberg, Betsey Johnson and more to deck out and put their own spin on a fleet of 30 bikes for "Tour de Fashion" a bike sharing program in New York City from September 8-15.

“During Fashion Week, all eyes are on New York City, and there is no more appropriate occasion to highlight the wealth of talent and history we have right here in this neighborhood," said Barbara Randall, president of the Fashion Center BID. “Tour de Fashion is a spectacular and innovative celebration of the Fashion District as the home of American fashion.”

The bikes are free of charge and open to the public (with a security deposit of either a valid credit card or driver's license) to borrow for an hour. They're available at staffed plazas at tented bike stations located on the Broadway Plazas at 40th Street. Each bike comes with a map with bike routes along the city and of course all the fashion shows.

Those who fall in love with their bicycle can even buy it post-fashion week via the auction at theend of the event to benefit the Council of Fashion Designers of America’s {FASHION INCUBATOR}.

We're taking dibs on the glamorous two-wheeler by Bibhu Mohapatra.

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