Sunday, July 10, 2011


The visionary Lebanese couturier Elie Saab has decided to put the splendor
and femininity of his stunning gowns into a bottle. ELIE SAAB Le Parfum,
is the designer's first foray into fragrances, created in partnership with Beauté
Prestige International, the Paris-based subsidiary of Shiseido Co. Ltd.

Born in Beirut in 1964 to a family with absolutely no connections in the
fashion industry, Saab dreamt of escaping to fantastical faraway lands. He
was barely nine-years-old when he created his first dress for his younger
sister. At 18, the prodigious designer opened his own couture house which
employed more than a dozen seamstresses. Following his first Beirut fashion
show, the country's "golden boy" won over affluent Middle Eastern clientele
ranging from socialites to royalty who became his faithful followers. Today,
his eminence in fashion spreads from Beirut to Los Angeles via Paris’s
Golden Triangle where he is now based. He invites all women who dream of
wearing an Elie Saab creation to discover ELIE SAAB Le Parfum.Created by world-renowned perfumer Francis Kurkdjian, ELIE SAAB
Le Parfum is based on a floral, solar, woody theme. Known for his deep
interest in design and architecture, Saab conceptualized a glass bottle with a
simple yet elegant shape that played on light, brilliance, and transparency. “I
wanted something simple. Straight lines, the rigor of a cube, and the
sensation of an object made to be held in the hand, but with the density
of beautiful objects.” says Saab. “And as always, light as the overarching
theme. For me, light is eternal strength.”

The collection will be available this September at fine department stores

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